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First Impressions - Mac App Store

So the App Store has launched and while pricing is currently very much in flux and extremely variable, there are already signs that the reduction in average price that I predicted is starting to take effect. Aperture 3 for example is £173 when purchased from the Apple Store in a boxed edition. The Aperture 3 upgrade is even £81. By contrast, Aperture 3 bought via the Mac App Store costs £44.99. That’s a serious saving. You can keep your box thanks Apple, I’ll take the bargain.

One thing that’s interesting however is the relative lack of serious/powerful software that is available on day 1 of the Mac App Store. I guess it’s not hugely surprising. Makers of high-end software have a lot invested in their apps and presumably they plan to analyse the App Store as a market before diving in headfirst.

Nonetheless, I find it a little disappointing. I’m a professional photographer and it wasn’t long before I started looking under the photography category for tasty apps. There’s a fair few there, but the place is awash with near novelty apps that look like they’ve been developed with the scope of the iPhone in mind. Like I say, I guess it’s not surprising, but I hope it isn’t a sign of the way things will go as the store matures.



There is certainly a place for entry-level, casual and single-function programs on the Mac OS X, I myself use quite a few, but the reason I turn to my Mac rather than my iPhone is in general to get serious work done. Serious work requires serious programs and at present there’s a real lack of these apps on the stores debut day. Lightroom 3, Dreamweaver, Photoshop, Rapidweaver, the strength of these apps is in their breadth. I can get nearly all of my editing done in LR 3 without turning elsewhere. I don’t want to buy 8 different mini-apps to get the same thing done, it’s simply not as efficient. Yes I know, Rapidweaver is available in the App Store, but without wishing to labour the point, there’s a real dearth of ‘proper’ apps at present.

Still, it’s day one and it’s interesting and certainly not all bad! I was excited to get my hands on the new version of Tweetie (now Twitter for Mac) and it didn’t cost me a penny. Fun times. Anyway, those are my initial thoughts. I’m keen to see how things develop.

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Mac App Store



Tomorrow Apple are set to launch their Macintosh App Store. In my mind, this is pretty much set to revolutionise desktop software, initially on the Mac, and, in time, everywhere.

The first thing it’s going to do is affect the cost of software. The Mac OS App Store is Apple’s natural progression from the App Store model that has worked so well for iOS. Five years ago, when people talked about software, there was either free software, or there was software that cost a bit of money. Even the cheapest software, basic utilities for example, cost £10 or £20. With the launch of the iOS App Store, developers started thinking about pricing apps with impulse purchasing in mind. By reducing the price of software down into the realms of pocket money, for what, in some cases, are pretty capable products (take OnOne’s DSLRemote or VNC) they’ve made the incentive to buy huge. In doing so, many have made some serious money.

We’ll see how pricing goes in the early days of the Mac App Store, but it’s my bet that a lot of software, particularly that in the mid-range cost area, will tumble in price. It’d be great to see flagship applications like Adobe’s Creative Suite suddenly start selling for £50, but I think it’s probable that the uniqueness of these high-end products will insulate their extravagant price points. For a time at least. The low to mid-range area of the market in terms of price will cheapen considerably though. Apps that previously sold for £30 will start selling for £5. Apps that sold for £200 might sell for £50. The motivation is that people will actually buy as the cost is worth the ease that comes with that price. Easy updates, easy installs, easy all round. By contrast, the high price of software at present drives piracy, which in turn loses devs money. In the eyes of the developers, the cheaper price is worth it for the increased sales volume.

From my point of view, there may however be a downside with the introduction of the Mac App Store. My great fear is a move towards an over iOSing of OS X. By this, I am talking specifically about the removal of the users control over the operating system. Don’t get me wrong, there’s much I love about iOS. I enjoy the simplicity and streamlined nature of my iPhone. The minimal maintenance time owning and using it requires and the quality of the user experience. That said, I turn to my iMac and MacBook for entirely different tasks. They are both creative tools and for me, their power lies in the fact that OS X creates a strong framework, a scaffold if you will, around which I can operate as I please. I can choose where I place files, I can choose how I open files, I can control things in my own way. I’ve been working on updating my main website over the last few days and whenever I work in Dreamweaver it makes me appreciate the power and flexibility of Mac OS X. I really really hope Apple doesn’t take this away.

Here’s an example. Because I’m an anal control freak, I like to arrange my apps within a series of categorised folders within the main “Applications” folder. I label this folder “*Applications” so that it sits at the top of the main Applications folder and within it I have a “Web Browsers” folder, a “Graphics Manipulation” folder and so on and so forth. Mac OS X in it’s current guise allows me to do this. It doesn’t give a monkeys. The introduction of the Mac App Store and OS X 10.7 Lion’s emphasis on moving iOS features to the Mac worries me that Apple will sacrifice the flexibility and power of OS X in pursuit of a super-easy, instantly user friendly operating system that removes these choices from the user.

On the face of it, it should be possible to make the user experience for the casual user easier, while retaining the customisability a power user like myself craves. I really hope this is what the Mac App Store heralds the start of. Above all I hope it paves the way for more affordable software and less piracy - that’s definitely a win-win situation!

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